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Presentation of the company and their products using various graphical techniques and procedures
Stejskal, Jiří ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The essay addresses the issues of the proper principles of company presenting from the perspective of corporate indentity and options of product presentation. First part of the essay is devoted to the topic of expressing certain traits with graphic procedures, which are demonstrated on concrete examples. We are going to deal with issues of dynamics, power, simplicity or complexity and colour. Further away essay is devoted to the issue of creating of individual elements of company design - corporate brand, business cards and approaches paper as a portable media. Then essay is devoted to comparison of suppliers of company design, reflects the difference between tradesman graphic designer and major graphic studio and also mentions basic computer applications, which are suitable for creating graphic elements. The second part of the essay is devoted to comparison of various web portals in terms of their presentation, clarity, colour balance, but mainly in terms of product presentation with usage of various graphic techniques, product description and related issues of navigation menus. The conclusion of the work is devoted to new trends in area of product presentation. Portals for comparison were intentionally chosen with various specializations and there are new techniques of presentation mentioned for each one.
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